Now that your device is running iOS 14.5, make sure App Tracking Transparency is enabled. To update your Apple device running the latest iOS version, head to Settings> General> About. How to stop apps tracking you in iOS 14.5įirst, update your iPhone or iPad to iOS 14.5. You can tap either Ask App not to track or Allow. The new tool won’t necessarily mean the disappearance of ads – and tracking. The feature should be turned on automatically upon downloading the new iOS update. Cook, who runs the world’s most successful tech company, has long emphasised that Apple is not in the business of selling data to advertisers. Apple CEO Tim Cook earlier this year criticised Facebook’s business model, attacking the Mark Zuckerberg-run company over its stance on user privacy. The rollout of iOS 14.5 is a big win for Apple, as the company has been long stressing the importance of user privacy amid its tussle with Facebook. In a press statement, Apple said its new privacy feature will require apps to get the user’s permission before tracking their data across apps or websites owned by other companies for advertising or sharing their data with data brokers. Experts say the arrival of Apple’s App Tracking Transparency feature will bring changes to how mobile advertisement works.